Data Types

Pacific Data Partners’ B2B data is grouped into three primary data verticals:

  • Professional data: describing role, seniority and contact information of people working at businesses.
  • Firmographic data: describing the companies, their industry, sales volume, number of employees and contact information of businesses.
  • Technographic data: providing a detailed look at the technologies deployed at various businesses and the changes in adoption of technology.
ProfessionalFirmographicTechnographicConsumer
  • Role
  • Functional Area
  • Seniority
  • Individual Contact Info
  • Account Based Marketing (ABM)
  • Company Description
  • Industry
  • Number of Employees
  • Revenue
  • Business Contact Info
  • Technology Profile (Hardware + Software)
  • B2B Intent
  • Technology Adoption
  • Propensity Scores
  • Demographics
  • Financial Attributes
  • Interest
  • Past Purchase
  • Declared Geographic
Identifiable by cookie, MAID, email, phone, name/commercial address, company name, domain, and IP addressIdentifiable by cookie, MAID, email, phone, name/residential address

Professional

  • Role
  • Functional Area
  • Seniority
  • Individual Contact Info
  • Account Based Marketing (ABM)

Firmographic

  • Company Description
  • Industry
  • Number of Employees
  • Revenue
  • Business Contact Info

Technographic

  • Technology Profile (Hardware + Software)
  • B2B Intent
  • Technology Adoption
  • Propensity Scores

Identifiable by cookie, MAID, email, phone, name/commercial address, company name, domain, and IP address

Consumer

  • Demographics
  • Financial Attributes
  • Interest
  • Past Purchase
  • Declared Geographic

Identifiable by cookie, MAID, email, phone, name/residential address

Collection Methodology

Pacific Data Partners aggregates 700+ distinct datasets from technology and data companies, credit bureaus, local, state and federal government agencies and more to build highly accurate and scalable B2B and B2C audiences.

Use Our Data to

  • Run effective and large scale digital marketing campaigns targeting professionals and companies.
  • Inform marketing automation campaigns with detailed B2B and B2C attributes, even on a first engagement.
  • Expand your business intelligence from IP addresses to complete company and technology profiles for use in analytics.
  • Discover new sales leads to expand target lists with the most up-to-date records and contact information available.
  • Perform effective Account-Based Marketing (ABM) by targeting professionals at target accounts.
  • Achieve differentiated Technology-Based Marketing (TBM) by identifying qualified companies or individuals based on the current and historical technologies they use.
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